He Academy said the Oscar campaign tactics used by the independent film Two Leslie “raised concerns”, but did not warrant revoking the film’s nomination.
Last week, the organization launched a review of campaign procedures to ensure no guidelines were violated this year.
This comes after the nominations for the 95th Oscars, where British actress Andrea Risborough received a surprise nomination in the Best Actress category for her role in To Leslie.
A statement issued by the Academy on behalf of its chief executive, Bill Kramer, said the “social media and outreach campaign tactics” used by the film had “raised concerns”.
“Based on concerns raised last week surrounding the To Leslie Awards campaign, the Academy has initiated a review of the film’s promotional strategy,” the statement said.
“The Academy has determined that the activity in question does not rise to the level where the film’s nomination should be revoked.
“However, we identified social media and outreach campaign strategies that raised concerns. These strategies are being addressed directly with the responsible parties.”
Riseborough was nominated for her performance in the independent film Two Leslie, in which she plays a single mother who becomes addicted to alcohol after winning the lottery before turning her life around when a motel owner offers her a job.
The film received no recognition at the Golden Globes or Critics’ Choice Awards, but earned the support of some of Hollywood’s biggest names.
Stars including Edward Norton, Jennifer Aniston, Gwyneth Paltrow, and Cate Blanchett — who was also nominated for a Best Actress Oscar — previously voiced their support for Risborough and her performance.
The Academy has determined that the controversial activity has not reached the level where the nomination of the film should be cancelled.
A previous statement released by the academy did not specifically refer to Ridgeborough or Leslie.
Mr Kramer’s statement on Tuesday continued: “The purpose of the Academy’s campaign rules is to ensure a fair and ethical awards process – these are core values of the Academy.
“In light of this review, it is clear that elements of the rules must be clarified to help create a better framework for a respectful, inclusive, and fair campaign.
“These changes will be made later this award cycle and shared with our membership.
“The Academy strives to create an environment where votes are cast solely on the artistic and technical merits of deserving films and achievements.”
The 95th Academy Awards will be held on March 12 at the Dolby Theater in Los Angeles.
