Trending in 2023 17 year old website: Chess.com is one of the oldest games played in the world. The site, which lets people take lessons, solve puzzles, and match with the computer or other players, broke its own record on Dec. 31 with 7 million active members in a single day. Last Friday, that number rose to 10 million. The excitement is overloading the site’s servers.

There is no sign of progress slowing down. Due to renewed interest in the game due to recent scandals and the TikTok trend, traffic has “almost doubled” since the beginning of December, according to Chess.com’s blog. All but five days in January set new sitewide records for active users. And the Chess.com app has grown into the popular games section of Apple’s App Store.

This is a bigger boom than when the Covid-19 pandemic pushed people into their homes and into their screens. And it’s more hyped than ever The Queen’s Gambit Tempted the observers to hold their rooks. “Honestly, it’s useless,” Chess.com said in a post Monday evening. “It’s never been a more exciting time to be a chess fan, but it’s also a frustrating time to have a service outage.”

The website, beloved by novices, amateurs, and professional players alike, is booming with a new group of chess enthusiasts, and they’re driven by a sudden push to beautify chess, viral cheating sagas, and a surge in short-form video. Which can digest the game for anyone.

“December and January have been incredibly big, in terms of chess analysis,” says Levi Roseman, a chess master who produces content on Twitch and YouTube. Gotham Chase. “It’s basically taking last year’s growth, and getting it in one month.”

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In contrast or during epidemics The Queen’s Gambit, there is no single factor driving the chess plot. But interest began to grow when the sport made headlines in the fall of 2022, when world champion Magnus Carlsen accused his rival Hans Mock Niemann of cheating. A review by Chess.com suggests Niaman may have cheated More than 100 times in online games. This revelation was a huge one Weird theory About how Niemann may have used sex toys to hint at the best moves in the game. Soon, people outside the traditional chess world began to tune in.

Then, in November, soccer greats Cristiano Ronaldo and Lionel Messi Broke the internet When they each posted a photo of Square in Chess as part of an ad campaign for Louis Vuitton. In December, more than a million people watched Video Carlson playing in the World Blitz Chess Championship on YouTube from ChessBase India.

Roseman began posting short videos on TikTok and YouTube that same month, and said he saw his subscriber base grow by hundreds of thousands of users. #ChessTok has over 2 billion views on TikTok. These short clips, combined with powerful algorithms on the video-sharing platform, may be sucking in new viewers who haven’t sat through a 30-minute long chess explanation. “It looks like we’re kind of obfuscating chess,” Roseman says. “And there’s a lot of appeal. It’s not this scary, elitist sport.”

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