The grass is always greener, it seems. NFT projects on non-Ethereum chains want to see the levels of liquidity achieved by top Ethereum-based projects, while Ethereum-based NFT collectors see a ‘big fish in a small pond’ opportunity with leaner non-Ethereum chains. There are many possible motivations for projects to cross chains – or grow beyond just one chain – and for the first time in recent months, this is what we’re finally seeing come to life.

We saw a prime example of this in the final hours of 2022 when signature Solana-based projects DeGods and y00ts announced their move from Solana to Polygon.

Another case study is being made this week, this time with a high-flying Ethereum-based ‘blue chip’. Doodles.

NFTs: In, and out of Ethereum

The Doodle has had high ceilings and low floors throughout its long – but short – history. However, the project still shows continued investment — as recently as September, when Doodle raised more than $50M in a VC fundraising round led by Reddit co-founder and Doodle holder Alexis Ohanian and his investment firm Seven Seven Six.

At the time, many community members in the NFT space thought this was odd and downright ridiculous, but that hasn’t dampened Doodles’ efforts to continue developing into an IP powerhouse.

This week’s breaking news comes straight from the horse’s mouth. An announcement from the Doodles team on Wednesday sheds more light on the upcoming ‘Doodles 2’ release, the follow-up collection to Doodles. In that announcement, the Doodles team shared that they would be launching the project’s latest iteration on Flow instead of Ethereum — and in doing so shared the sentiment of “a future of strong cross-interoperability.”

Flow blockchain (FLOW) secured a major win this week with it's new support of upcoming 'Doodles 2.' | Source: FLOW-USD on

A cross-chain future

It’s hard to imagine how cross-chain interoperability with NFTs will actually come to life in an easy and free-flowing way. The reality is that we are a year or two away from being close. However, the accolades are due to projects willing to take risks and start in new and unique ways – and both in NFTs in particular and in crypto many prominent community members have advocated for more cross-chain pollination.

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Flow Blockchain is undoubtedly an interesting choice for the Doodle team as well; Flow has been a mainstay for sports NFTs, with the team at Dapper Labs securing partners like the NBA, UFC, and La Liga. However, Flow has not generally been a top choice for traditional NFT collections – despite carrying similar market advantages to chains like Polygon or Solana, Flow’s business development focus has not typically been on community-driven collections. However, Doodles is clearly a project that Flo will welcome with open arms as the chain looks to diversify its list of premiere projects.

The ever present and undeniably complex question is always, what is the end game for NFTs? The answer is probably digital-first legacy IP symbols of some multi-media, Disney franchises, Pokemon, etc. However, building brand loyalty in the space is not easy, and few will survive the long game. We’ll see how it works for Doodle and co.


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